General Motors Africa and Middle East has just announced the inclusion of Farah Amhaz as the new Head of Brand for Chevrolet, and Dalina Suriel as her descendant as the new Head of Public Relations & Communications and Strategic Advisor. The decisions were made to support diverse perspectives and build a dynamic team that would contribute toward the success of the brand.
Farah Amhaz, who joined the GM in 2005 as an intern, worked hard over the years to become an excellent marketing strategist. Her skills in boosting brand awareness and bringing profits persuaded General Motors to make this decision.
Kelly MacDonald, Chief Marketing Officer General Motors Africa, and the Middle East stated on the appointment of Amhaz: “Farah is already an essential part of General Motors leadership and now brings a fresh perspective to the marketing team, promising to deliver fully localized campaigns across the full network of communications. With over 14 years’ experience at General Motors Middle East, Farah will build on Chevrolet’s legacy in the region, applying her solutions-driven approach and laser focus to this new challenge.”
Dalina Suriel, in her role, will run the GM’s communication teams across Africa and the Middle East. She will deal with all the stakeholders encompassing customers, suppliers, government executives, and affiliates. Moreover, she will manage PR and events companies. Serving recently as Supply Chain Warehouse & Logistics Manager in GM, this is a challenging role for Suriel, rest assured she has all the tools in her arsenal that the automaker wanted for this position.
While talking to media, John Roth President and Managing Director, GM Africa and the Middle East, praised Suriel in the following words. “Having been an indispensable part of the General Motors family for the last 13 years, Dalina will now bring her innovative thinking to the communications team. With a proven track record of delivering exceptional results in challenging circumstances, Dalina will now establish and lead General Motors’ strategy to all key stakeholders, both internal and external.”
Source and Images: GM