The luxury brand of General Motors, Cadillac patterned with SOLE DXB, the region’s largest and famous social event for millennials to introduce the world’s first-ever Cadillac hotel. The event was attended by media and government personalities from across the Gulf.
The official launch event started on 6th of December and ended on 8th December. The guests were given a chance to marvel at the bespoke Cadillac themed activations. Later they were taken to rooftop deck to relish 180-degree views across the region’s street-culture festival.
The event also served to display the Cadillac’s first-ever compact SUV, the XT4. The crossover includes a number of luxury features and a powerful turbocharged engine that delivers 237 hp and 258 lb-ft of torque.