The Rolls-Royce Motor Cars AGMC organized the Cullinan Drive on 20th October by inviting guests, VIP customers, social media influencers and editors of Dubai’s best auto portals. The Motoraty team was also invited to participate. The exclusive event ended on October 25th. To explore the urban splendor of Dubai, seven Cullinan SUVs started their journey from the world’s only Rolls-Royce Boutique at City Walk. They roamed around the city before driving to the Bab Al Shams desert resort.
Mamdouh Khairallah, General Manager, Rolls-Royce Motor Cars AGMC said, “The Cullinan is the culmination of Rolls-Royce’s proud legacy and traditions coupled with the demands of today’s customers who desire refinement, superb comfort and off-road capability.”
“The AGMC Cullinan Drive presented us with the perfect opportunity to introduce a great number of our valuable customers, invited media and VIP guests to the new Rolls-Royce Cullinan, and to allow them to experience first-hand the innovative technologies and unparalleled luxuries that are at the heart of this incredible, industry-leading, powerful and pioneering SUV.”
“The world’s first true ultra-luxury SUV, the Cullinan presents an environment of the utmost sophistication and craftsmanship that has been constructed using the finest materials and complete attention to detail with no compromises.”
“Priced from AED 1.8 million for the lounge seats model, the Cullinan is one of the greatest opportunities to broaden our brand and grow our customer base. It represents a milestone in the development of the world’s most luxurious automotive marque in the UAE and the region.”
Adi Al Fardan, the founder of Adi Hasan Al Fardan Jewellery Trading, the Cullinan Drive affinity partner, clarified why Rolls-Royce picked ‘Cullinan’ for their first SUV. Cullinan is the biggest diamond ever.
“The Cullinan Diamond was a spectacular, history-making gem that sent shockwaves through the global diamond industry when it was revealed to the world.”
“The Rolls-Royce Cullinan, with its powerful styling and performance, is a pure reflection of the pedigree and prestige of its namesake.”
The premium luxury SUV can easily conquer both on and off-road conditions thanks to its powerful 6.75L V12 Twin Turbo engine, which pumps out 563 bhp and 850 Nm of torque at 1,600 rpm. The power is distributed to all the wheels through its ZF 8-Speed gearbox.
To make it the most silent SUV in the world, the automaker used foam filled tires, sound deadening materials, thickest double glazing (6mm) with an acoustic insulation layer in between.