Aston Martin Lagonda has started operations in its sixth region – the Middle East, North Africa & Turkey (MENAT). Based in Abu Dhabi, the regional office of Aston Martin Lagonda is linked to international office and will be headed by Dan Balmer. He was earlier working as President of Aston Martin UK & South Africa.
Portraits
Gaydon, England
25th July 2017
Photo: Drew Gibson
Balmer will be working on the Second Century Plan initiated by President & Group CEO Dr. Andy Palmer. Balmer will head 11 dealerships across MENAT.
“After months of preparation, we are pleased to finally be here and to speak out loud and proud about our plans for the Middle East. Myself and the team look forward to continuing to work hand in hand with our shareholders, dealers, and partners, and anticipate an exciting Q4 and year to come for 2019,” said Balmer.
Balmer will get assistance from some senior experts in the region. The recently appointed Head of Marketing and Communications for Aston Martin MENAT, Ramzi Atat will handle all media related queries.
Apart from MENAT, the other five regions in Aston Martin’s global operations include UK & South Africa; Europe; Asia Pacific and India, China and The Americas.