Automobili Lamborghini has reported an 11 percent increase in sales for the first half of 2018. The Italian auto manufacturer delivered 2,327 cars between January 1st and June 30th. With this, Lamborghini not only broke last year’s sales record in the same period but also shattered the entire year’s sales record of 2013.
“Lamborghini continues to be in a consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product, and commercial strategy. The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sports car range, while simultaneously ramping up the production of our highly acclaimed Super SUV Urus. This quantum leap in the longstanding history of Lamborghini is only possible due to the passion, dedication, and competence of our unrivaled team,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A.
That is a significant achievement for the sports car brand which is seeing a rise in popularity after the launch of its first SUV, the Lamborghini Urus. The company has made huge investments in its plants to accommodate the production of the Urus, which goes on sale in late July. At the moment, the entire sales figures depict customer’s interest in the Aventador and the Huracan.
Automobili Lamborghini saw an increase in demand for the Huracan Performante, Coupe and Spyder variants, with total sales increasing from 1,400 to 1,604 units. The Aventador achieved 673 sales. The Italian brand received a good response in Europe with a 30 percent increase in sales. Talk about the growth rate, America took the second place while Japan and UK took the third and fourth places respectively.
Stefano Domenicali states, “After crossing the billion Euro turnover threshold for the first time in 2017, and with the first deliveries of our Super SUV starting, the stage is set for us to enter a new dimension for the company, while never compromising the exclusivity of our brand.”