Chinese automakers are enthusiastic about selling Chinese vehicles in western markets of US and Europe having honed the art of manufacturing automobiles for a decade often purchasing foreign technology and prowess in the process with the aim to roll out high-quality vehicles.
Firms like Great Wall Motor and Geely China have become market leaders in automaking through improvements in technology, designs of vehicles and promotions in different markets. These Chinese firms now enjoy hefty market shares locally offering them an opportunity to delve into primary international terrains like the United States and Europe.
Geely plans on selling green cars that promote a healthier, greener environment which would include hybrids, all electrics, and plug-in hybrids. They may offer these cars for rent too. Geely plans on selling Chinese cars in western markets in 2019 starting with Europe before moving into the US, a year later.
The automaker might be selling its cars online and through directly-owned stores instead of conventional dealer based franchises.
“A key obstacle in markets like the United States is a consumer bias against Chinese-made goods,” said Jeff Cai, a Beijing-based senior director at JD Power & Associates. “Our research found most U.S. consumers think China is a third-world country that builds low-quality products.”