UK auto insurance firms have started offering a discount for self driving cars. While Root was the first one to initiate the offer, Direct Line UK, one of the biggest auto insurers, are next in line with a discount offer of 5% for Tesla vehicles that have the autonomous options activated.
It is the second firm to provide a discount for self-driving features globally and the first mainstream insurer to do so. The idea is to solicit feedback from the drivers and learn from it to streamline insurance services for the future. By motivating the drivers to use autonomous options in their cars, valuable data regarding the security aspects and technology performance can be gathered.
This is a great way for the insurance industry to understand different self-driving habits and trends to better prepare for the future. The discount offer has given UK drivers a strong reason to turn on the autonomous options in their cars.
The feedback obtained by Direct Line through the discount for self driving cars will offer productive information to the company regarding the impact of technology on security and driver safety including valuable insights into the price of insurance premiums. It is another way to understand and learn from the technology in order to improve existing services.