The Dubai International Motor Show is running in full swing and Cadillac decided to take full advantage of this to highlight its future prespective for the Middle East. The automaker previewed the Cadillac Escala Concept as well as the redesigned XTS sedan at the show.
The Cadillac Escala concept is a large four-door sedan with a lift-back design, which is somewhat similar to the CT6. It is equipped with the brand’s new signature vertical lighting featuring OLED technology. The revised front grille along with the new 22-inch wheels further enhance the overall persona of the Escala concept.
On the inside, the Escala concept includes three curved OLED displays, which make up the whole instrument cluster. Powering the concept is a 4.2-liter twin-turbo V8 engine.
On the other hand, the 2018 Cadillac XTS sedan also gives us a hint of the new design and technology we can expect in the upcoming models. It features an upgraded front and rear fascia with improved headlight, taillights, revised front grille and upgraded fenders. The re-engineered chassis renders a better drive and greater ride comfort.
Talking on Cadillac’s display at DIMS, Andrew Lipman, Cadillac’s Global Communications Director, said: “We wanted to demonstrate our commitment to our customers and fans in the Middle East, and what better way than by revealing a concept car that lays the blueprint for the future of the brand.”
“Starting with the launch of the first-ever XT4 in 2018, we will bring a new Cadillac to market every six months, a total of five vehicle lines in the space of just two years. And these models will feature some of the most advanced technology in the automotive industry,” he added.
Other vehicles displayed by Cadillac at the show included the 2018 CT6 giving two engine choices i.e. a 3.0L Twin Turbo and a 3.6L V6 engine; the 2018 XT5 with a 3.6-liter V6 unit; and the 2018 Escalade equipped with a new 10-speed automatic transmission. Moreover, the new ATS-V and the CTS-V models were previewed.
“Over the last year, we have brought global brand initiatives to the region and created local activities that reflect Cadillac’s core values, such as the ‘Arabs of New York’ campaign which celebrates the entrepreneurial Arabs of our home city. Furthermore, next month sees the arrival to Dubai of ‘Letters to Andy Warhol’ – a traveling exhibition, part of a global multi-year partnership between Cadillac and The Andy Warhol Museum. All of which is helping us to connect more closely with people who share our outlook and aspirations, in particular, a younger generation of car buyers who share our passion.”