Al-Futtaim Motors, leader in sustainable mobility and exclusive distributor of Toyota in the UAE, has set up a special “Hybrid Discovery” activation in the heart of CITY WALK, the urban living destination by Meraas, located at the Al Wasl and Al Safa road junction. The activation will take place in the outdoors area near Roxy Cinemas, aiming to raise awareness about the benefits of environmentally friendly hybrid technology which requires no behavioral changes from the driver and that is currently available in the UAE.
The Al-Futtaim Motors Hybrid Discovery will run from Thursday, January 19th, until Saturday, January 28th. The activation will be open from 5pm to 10pm on weekdays, and from 2pm to midnight on weekends.
As part of Al-Futtaim Motors’ unwavering march towards more sustainable motoring, the Hybrid Discovery area will include plenty of activities to entertain and educate the public on the benefits of driving a hybrid vehicle. Visitors will also be able to test drive the fourth generation Toyota Prius, the world’s most popular hybrid car.
“Since we launched the Prius last year, we’ve had a lot of interest from the public, as well as corporations and Government entities. They have all seen the value driving a hybrid vehicle can have on the environment, and of course in terms of fuel efficiency,” said Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors.
“Our commitment to sustainable mobility extends well beyond the Prius, as we recently launched a pilot to test the feasibility of introducing Fuel Cell Electric Vehicles to the UAE, another step in our commitment to creating a greener future in the country.”
Activities taking place at CITY WALK include a “Future Hybrid Show”, an educational show through an interactive presentation, and multiple games that involve the Toyota Prius, as well as test drives of the Toyota Prius, in addition to other surprises and gifts to visitors.
Customers looking to purchase the Prius will also be able to avail a special offer that will only be available for the duration of the Hybrid Discovery event. Fans can also follow the event live through Toyota’s social media channels by using the hashtags #TheFutureIsNOW and #HybridDiscovery.