The Hyundai Genesis G90 has finally hit the showrooms across the Middle East. The full-size sedan is the flagship vehicle of Hyundai’s luxury brand Genesis and as such is poised to define the position of Genesis in the luxury car market.

Customers can choose between two petrol engines. The base model is equipped with a 3.3 litre V6 twin turbo delivering 365 hp. The range-topping G90 features a 5.0 litre V8 that delivers 420 hp. Both units are coupled with an 8-speed automatic transmission.

The Hyundai Genesis G90 is equipped with advanced safety and driver assistance features including Autonomous Emergency Braking with pedestrian detection, Active Blind Spot Detection, Driver Attention Alert, Smart High Beam Assist and an Around View Monitor.

Following the G90, Genesis is planning very swift additions to its line-up with the G80 (including a sports variant) to be released before the end of this year and the G70 geared up for a 2017 launch. Moreover, there are two SUVs and a sports coupe in the pipeline for 2020.

The interior is a combination of Italian and Nappa leather mixed with rear wood trim and polished aluminium inserts. The specially developed seats are certified by German specialists and feature a 22-way power adjustment for the driver’s seat and 14 settings for the passengers.