Al Tayer Motors, the official importer-dealer for Lincoln in the UAE, has broken ground for a new concept showroom, incorporating sales, service and spare parts, for the luxury brand at Al Ittihad Road in Dubai.
When ready, the showroom will mark the launch of the new ‘The Lincoln Way’ concept in the Middle East. Work on the more than 120,000 square feet facility will commence shortly and be completed by 2018.
“It’s an honour to be here at the commencement of construction of the first new Lincoln concept showroom in the region. The new customer-centric Lincoln showroom will provide an opportunity to learn about the heritage of Lincoln and the luxurious and beautifully designed vehicles that we offer,” said Kumar Galhotra, President of Lincoln who was present at the ground-breaking ceremony.
The Lincoln Way was developed based on research across luxury retailing experiences from different sectors, including hospitality. Through Lincoln’s specially trained staff, customers will experience a warmer, more engaging purchasing and ownership experience personally crafted to their individual needs and desires.
“We are excited to commence development on the first new-look Lincoln concept showroom in the Middle East, which will be located here in Dubai and highlight our commitment to bring the brands that we represent and our facilities closer to our customers. This showroom will help bring to life the nearly 100–year history of the brand as well as highlight the personalised service and attention that Lincoln offers,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.
Al Tayer Motors currently has Lincoln showrooms in Garhoud and on Sheikh Zayed Road in Dubai; Al Wahda Street and Sheikh Mohammed bin Zayed Road in Sharjah, as well as in Ras Al Khaimah and Fujairah.