Aston Martin plans to make a huge investment, which will be inaugurated by the unveiling of DB11 Grand Tourer (the successor of DB9) in March 2016 at the Geneva Motor Show.
The DB11 is expected to debut with a totally revamped design and after its launch, the company plans to redesign the complete range of its sports car by the year 2020.The next generation upgrades are expected to include carbon fibre panels on the trim. Aston Martin has no plans to replace its signature V-12 engines.
Moreover, Aston Martin plans to explore the electronic vehicle market through its DBX concept coupe which made its debut at the Geneva Motor Show 2015. The car retains the sports feel once associated with Aston Martin and is run by lithium-sulphur batteries. The vehicle is expected to hit the mainstream markets by the end of 2020.
The Dialmer AG already owns 5% shares of Aston Martin and will provide the V-8 4.0 Litre Engines to the company to replace the current 4.7 Litre V-8 already present in its vehicles. The aforementioned second century plan will require the company to sale 7,000 units annually to claim its profitability.
As an example, Porsche and Ferrari were able to revive themselves by mass-producing cars and this is exactly what Aston Martin is hoping for with its SUVs and EVs. With 162 dealers around the globe, the company aims to meet the demand of culturally diverse users.