Al Habtoor Motors recently appointed Regency Fleet as the first dealer of Sumo Firenza Tyres. Al Habtoor Motors is the Exclusive Distributor within the GCC for Sumo Firenza, a premium value tyre brand from Singapore.
The signing ceremony was held in January 2015 at Al Habtoor Motors Corporate Office and was attended by Mr. Karl Hamer, Managing Director, Mrs. Roma Andrews, Executive Director, and all the Directors of Al Habtoor Motors. Mr. K. Aboo Sabil, General Manager represented Regency Fleets during the contract signing.
As a premium value tyre brand, Sumo Firenza Tyres is dedicated to evolving into a global brand with quality, dependability and evolution as its corner stone philosophy. During the past decade Sumo Firenza has steadily evolved into a brand name synonymous with credibility and offers a series of quality tyres that are constantly innovative and in line with the company’s ambitious objective to provide products that are well respected within the industry.
Earlier in 2013, Al Habtoor Motors chose Sumo Firenza, after many thorough reviews of various renowned tyre brands across the world, and chose the brand based on its quality, value and reliability.
A leading vehicle rental and leasing company in Qatar, Regency Fleet is known for its superior quality vehicles, reliable services and dedicated customer care offered by highly qualified and experienced professionals. Its fleet includes over 1200 impeccably maintained passenger cars, commercial vehicles and coaches; ranging from luxury to economical.
The company also has a state-of-the-art automobile workshop, Regency Car Care, and a 24/7 roadside vehicle repair and towing service, Regency Roadside Recovery, to offer customers the best post rental/leasing services. It is part of the Regency Group of companies which has varied business interests in Qatar ranging from Hospitality, Real Estate, Recruitment, Travel & Tourism, Contracting, to Asset Management.
“We are proud to be chosen as the first dealer for Sumo Firenza in Qatar. We are confident of the brand as it offers customers quality, reliability and absolute value. With Al Habtoor Motors support and our strong distribution network, we are sure to establish a strong base for the brand in Qatar”, added Mr. K. Aboo Sabil, General Manager of Regency Fleet.
“Regency Fleets is our new partner in Qatar with whom we plan to establish the Sumo Firenza brand. We are optimistic of our new partnership and are positive that together we can look forward to new horizons as we plan to take the brand further.” said Mr. Neil Coolledge, General Manager of SpeedFit and Tires & Batteries Division.
Mr. Larry Lee , Vice President of Stamford Sumo Firenza commented “Over the last three years Al Habtoor Motors has been very successful in establishing the Sumo Firenza brand in the GCC. With Regency Fleets, Al Habtoor Motors plans to expand the brand reach in Qatar. We believe in the core strengths of Regency Fleet and are sure this is a stepping stone to greater successes for the brand in Qatar.”
The company continues to concentrate on constant technical and product advancements along with sound corporate branding. The current Sumo Firenza range of passenger vehicles, SUV, light commercial and HGV tyres continue to expand in both sizes and patterns as demanded by the global markets.
Incorporating an experienced expertise of its own engineering team, the Sumo Firenza Tyre range continues to ensure ongoing progression of the brand by meeting new market trends as and when they are developed.