Winners of the recent UAE National Day competition run by Mercedes Benz Middle East & Levant go the chance to see their entries brought to life as custom-wrapped decals on a convoy of GL-Class models.
Entries were submitted from across the Emirates through Mercedes-Benz Facebook and Instagram accounts, with the most eye-catching, creative designs judged as those from: Prakyath Rai, Ryan Cristobal, Erwin Fernandes, Bushra Nasr, Majda Zada and Nazim Maroof.
In addition, three GL-Class models were wrapped thanks to designs from three local emerging artists – Ali Alosh, Maliha Naseem and Rashid Al Mulla. The convoy of 10 custom-wrapped GL-Class models passed iconic landmarks in Dubai before proceeding to Abu Dhabi.
The Mercedes-Benz UAE National Day convoy generated much interest from the community, both on the ground and through social media. The campaign reached 1.3 million people on Facebook with an average engagement rate of 4.5% and over 58,500 likes, comments and shares. On Instagram, the campaign generated over 1.04 million impressions and on Twitter the campaign had over 267,000 impressions and 69 retweets, favourites and mentions.
The Mercedes-Benz UAE National Day competition was organised in partnership with Gargash Enterprises, the authorised general distributor for Mercedes-Benz in Dubai, Sharjah and Northern Emirates; and Emirates Motor Company, the authorised general distributor for Mercedes-Benz in Abu Dhabi.
Mercedes-Benz fans can view the competition entries using the following hashtags: #MBSpiritofTheUnion or #MBNationalDayUAE.