Renault has traveled to the São Paulo Motor Show that is currently taking place in Brazil to introduce a new concept car called Duster Oroch.The Oroch concept hints at what a four-door pickup based on the rugged Duster SUV could look like. It is nearly identical to the Duster from the tip of the front bumper to the C-pillar, though it is fitted with frameless doors and a panoramic sunroof.
Beyond that, it gains a compact cargo bed accessible via steps integrated into the rear bumper, concept-specific tail lamps and a funky sun shade that covers the rear window.
The interior has been upgraded with new air vents, heavy-duty seat covers and fluorescent orange trim all around. Knobs on the center console let the passengers control two high-definition cameras mounted on the back of the car.
Renault has not published technical details about its latest concept. The image displayed on the TFT screen in the instrument cluster hints the Oroch is fitted with an adjustable suspension setup.
The Duster Oroch could join Renault’s Brazilian lineup over the coming years. Tellingly, the company notes that pick-ups account for 75 percent of the light commercial vehicle market in Brazil and it promises to introduce two trucks by the end of the decade.
Déjà vu?
Renault’s Dacia division already sells a pickup variant of the Duster in its home country of Romania but it is a limited-production model primarily designed for one of the country’s largest oil companies.