Nissan has opened a new design center in Rio de Janerio, Brazil. Taro Ueda, Vice President of Nissan Design America, presided over the opening ceremony.
The new satellite studio is one will be an offshoot of Nissan Design America in San Diego, which was established in 1979. The automaker has plans for expansion into the growing Brazilian market, and the establishment of Nissan Design America Rio (NDA-R) piggybacks on Nissan’s new factory in Resende.
Designers in Brazil have already contributed to the Nissan portfolio. The Nissan EXTREM concept, described as an “urban sports car” catering specifically to the needs of the Brazilian Market, was unveiled at the Sao Paolo Motor Show in 2012.
“Brazil has been one of Nissan’s key markets for years and can offer new inspiration for the design of our products for Brazil as well as globally,” said Ueda. “Rio has a wonderful combination of vibrancy and diversity that represents the Brazilian culture and people, with each region being unique in its own way. This is an ideal location to establish a design studio.”
NDA-R becomes the fifth design center at Nissan, in addition to facilities in London, Beijing, San Diego and at Nissan headquarters in Atsugi, Japan.
August 17, 2014August 17, 2014
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