The Gulf region has been experiencing a strong demand for cars in the past few years. The noticeable growth in sales in Qatar, UAE (United Arab Emirates) and the rest of the Gulf region is widely attributed to a rise in consumer confidence levels, according to latest reports from car manufacturers such as Nissan.
With a booming economy, constant upgrades in infrastructure and considerably lower fuel prices than in most other parts of the world, the demand for automobiles has been consistent this past half decade. The Gulf region marketplace has flourished in the last few years, being able to offer clients a much wider variety of makes and models. The higher demand for automobiles designed by American and German manufacturers, such as Ford and Audi, as well as for luxury cars has certainly raised the stakes for local consortiums, manufacturers and distributors. But perhaps the most important players of the bunch are the Japanese, who take center stage in the Gulf and don’t mind the attention one bit.
The Japanese multinational automobile manufacturer giant Nissan is one of the most popular brands in the Gulf region, offering customers a plethora of good quality products, from crossovers and SUVs to electric cars and hybrids. Due to a surge in the number of racing enthusiasts, sportier versions of Nissan models are in demand in the Gulf region as well, such as the 370Z Roadster and Coupe version, and the Nissan GT-R.
The most popular Nissan models are the Altima sedan and coupé versions, Tida, Maxima and Sentra. The Nissan Pathfinder, Armada and Titan models have also had a boost in sales in the Gulf region. With such high interest, Nissan remains faithful to its core goal to offer accessible products, to ensure a fast-paced, far-reaching expansion on the marketplace.
Nissan Tiida was first introduced in the Gulf region in 2005 and was an instant hit, managing to secure 36 per cent of the market share in less than two years in the Gulf and currently holding the lead in its class segment. The newly released Tiida model brings more features and enhanced safety, with a stylish, modern look, which is only natural as it is Nissan’s flagship for clientele base expansion.
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