GMC May Offer a Standalone New Model, Says GM Boss

General Motors’ truck division has long operated as a twin sister division to Chevrolet, but that could all change in the future if the brand gets its own exclusive model soon.

“Oh yes, you will,” GM’s international product chief Mark Reuss told reporters last week at the North American International Auto Show when asked whether GM would eventually get a model to call its own.

Reuss didn’t provide any specifics, however. Modern GMC trucks have simply been rebadged Chevrolets with mostly cosmetic changes, although that wasn’t always the case.

GM has toyed with giving GMC an exclusive variant several times over the last few years, but ultimately the brand has continued as a slightly more upmarket twin to Chevrolet. The two brands’ lineups feature vehicles that are nearly identical at the low end. However, GMC’s Denali range offered on all of its consumer-oriented models means its transaction prices are higher. Denali models include upscale design touches not seen on Chevrolets.

GMC was spared when GM trimmed its lineup during its 2009 bankruptcy mainly because of the high profit margins associated with trucks.