Land Rover DC100 and DC100 Sport concepts – two modern interpretations of the iconic Land Rover made their debut at the 2011 Frankfurt Motor Show. Both concepts capture the adventurous, daring, indomitable spirit of Land Rover. This spirit was established in 1948 by the Series 1, the first mass-produced civilian 4×4, which swiftly earned a global reputation for itself, for British engineering and for the Land Rover name.
Design
The Land Rover DC100 and DC100 Sport concepts preview a potential future direction for Land Rover. There is no doubt these concepts demonstrate that this world-famous and well-loved brand is firmly focused on the future, and is one that recognises its heritage but does not allow it to impede innovation.
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