The new year brought more joy for Volkswagen as they achieved a landmark creating five millionth Tiguan. The automaker has been enjoying steep continuous growth since 2015.
The compact SUV was launched in 2007 but it was in 2017 when the sales really picked up thanks to the harmonious design concept and the introduction of Tiguan Allspace, which is nearly 22 centimeters longer and is also accessible in a seven-seat configuration.
Guy Edmunds, Sales Director for Volkswagen Middle East said; “The Middle East market received the Tiguan very well over the last couple of years – and it has been one of the region’s top selling models. The fact that this car is focused on safety, convenience, and connectivity for families in the region, it can appeal to a wide customer group. SUV is our brand’s focus, and to add to the range, we will also be introducing the Tiguan Special Edition later this year.”
After the automaker started producing Tiguan using the modular transverse matrix, the sales soared to 700,000 units in 2017 and 800,000 units in 2018, reaching five millionth Tiguan units in the mid of January this year.
Bernd Osterloh, Chairman of the General and Group Works Council stated: “The Tiguan secures the jobs of tens of thousands of highly qualified workers around the world and makes a significant contribution to earnings. For this reason, it is important that we do not reduce our investments in the development and production of the Tiguan, as we should seek to inspire our customers with this car well into the future.”
The Tiguan accounts for 27% of all 2018 Volkswagen sales across the Middle East, which makes it the best-selling model here. This is the reason, Volkswagen Middle East is introducing the Special Edition Tiguan in the second quarter of this year.
The 2018 Tiguan starts from AED 102,000 in the UAE. The price of the special edition will be revealed on its launch.