The French automaker Peugeot has joined forces with Al Hashar Group to open their first showroom in Oman. Al Hashar Group will present a variety of Peugeot latest models in the Sultanate. The announcement was made during an event, attended by H.E. Sheikh Sa’ad bin Mohammed Al Mardhouf Al Sa’adi, Minister of Sports Affairs, and prominent figures from the industry and media. The event hosted a modern “French Car Catwalk”, where visitors had a chance to marvel at all the new Peugeot vehicles.
The Peugeot, Al Hashar partnership satisfies both companies’ strategic plans. Peugeot would be able to expand its operations in the Gulf while Al Hashar will be able to offer its customers outstanding automobiles improving their trust on the Group’s best services.
Samir Cherfan, Senior Vice President Sales and Marketing at PSA Group talking on the importance of this strategic collaboration stated, “Oman is amongst the most important markets for PSA Group and Peugeot, and with this partnership, we’re aiming to achieve tangible growth in Oman. We continue to adapt our Push to Pass strategy to the region with the latest innovative products including the SUV and LCV ranges. Al Hashar Group is not only well-known for its automotive legacy, but also for its commitment to providing highly-skilled team and exceptional customer service. Partnering with such a renowned group contributes to enhancing Peugeot’s presence locally and regionally.”
Remarking on the affiliation, Mr. Sultan Al Kharusi; Managing Director at Al Hashar Group, stated: “With over four-decades experience in the automotive industry in Oman, we are ready to take on another venture. Partnering with Peugeot is yet another milestone in the Group’s success story. Through this partnership, we aim to bring the latest models of the French car brand to our customers and support them with consistent and competent after-sales back- up.”
Talking about the offerings by Peugeot, its SUV range includes 2008, 3008 and 5008 targeted toward different requirements of consumers. All the vehicles are equipped with necessary facilities to handle tough terrains as well as urban landscapes.
The passenger cars on offer here encompass Peugeot 208 and 308. Both these cars offer an ideal balance between style and flexibility catering to the needs of different customers in their daily commutes.
Other than the Peugeot’s SUVs and Passenger vehicles, Al Hashar proudly announces Peugeot commercial van range to the Omani market. Peugeot provides a variety of vans to meet the needs of different industries. Customers will be able to buy the new-generation Expert van, the load-lugging Boxer and lavish Traveller VIP.
Peugeot equipped its vehicles with the necessary components for hot-weather driving and carried out multiple tests to see their durability and reliability.