Audi AG did a great job again registering 4.5 percent sales growth during the first half of this year. The German automobile manufacturer delivered 949,300 vehicles since the start of 2018 with 164,000 of them coming in June alone. Sales in the U.S market were up 0.3 percent, while China and Europe saw a decrease in sales volume by 7.2 percent and 1.8 percent respectively. Global automobile manufacturers have suffered a huge blow due to the tense climate between U.S.A and China, especially those who have their manufacturing plants in the U.S.A. As a result, the Far East has seen the biggest decline in sales.
“Despite the difficult environment, we performed well thanks to the positive development in Asia and North America in the first half of the year,” says Bram Schot, interim CEO and Board Member for Sales and Marketing at AUDI AG. “We expect a challenging, but also exciting second half of the year with further model changeovers and the presentation of our first all-electric model, the Audi e-Tron.”
A total of 19,741 units were sold in America last month with a 0.3 percent increase, which marks the 90th successive record-breaking month for Audi of America. The Chinese customers bought 306,590 vehicles from Audi this year. However, June saw the steepest decline for Audi in China as compared to last year’s figures.
The story in Europe is no different, with Germany and the UK, two of the largest European markets for Audi AG reporting fall in sales. Among the vehicles that gained popularity was the Audi Q2 favored by 45,950 customers, making it the third most wanted vehicle by European buyers.