Trading Enterprises – the official distributor of Jeep in Dubai and the Northern Emirates – organized a special event on March 2-3, 2018 for Jeep owners and fans dubbed Jeep Adventure Days where participants took part with their own Jeep vehicle and enjoyed the Jeep off-roading experience.
Trading Enterprises built an exclusive off-roading track at the Dubai Festival City which provided the Jeep owners a dedicated place to experience the full Jeep model range. One track was developed specifically for the all-new Jeep Wrangler JL with multiple obstacles such as mud bath, extreme bumps, bridge trailer, rocks and sand pit, whereas, the other track was less challenging and was used by other vehicles including the Jeep Grand Cherokee, Cherokee Trailhawk, and Renegade.
The participants enjoyed driving on the custom-built track and were guided by the marshals whereas those who did not have a Jeep vehicle were given taxi rides providing them a chance to experience Jeep’s offroading capabilities.
The Jeep Adventure Days event was attended by more than 1,000 participants and had an attendance of about 600 vehicles. The fun-packed family event also featured entertainment, food stands and other activities for the children.