The World’s Most Luxurious Car, new Rolls-Royce Phantom, made its regional debut on Tuesday, 14th November at the Dubai International Motor Show.

This luxury model of purple Rolls-Royce which belongs to the eighth generation of Phantom has set to amuse luxury automotive lovers worldwide. As it is built entirely on an aluminum frame, it is much lighter on the heels than the previous generations. Additionally, it features a fine ‘Gallery’, which is a lavish demonstration of instrument panel area and dashboard. The new Rolls-Royce phantom also boasts an industry’s first single piece of strong glass which runs the full width of the instrument panel, thus developed a new tailored work of art.

Along with the new Rolls-Royce Phantom, the British luxury car maker also unveiled highly sophisticated and exceptional Dawn Black Badge and ‘Spirit of Calligraphy’ Ghost.

“…It is only fitting that we chose the Dubai International Motor Show for the regional public debut of New Phantom – the world’s most luxurious motor car. Our presence at this year’s show demonstrates the sheer diversity of our portfolio perfectly through Dawn Black Badge, the ‘Spirit of Calligraphy’ Bespoke Ghost and of course, New Phantom.” Said Mr. Torsten, CEO of Rolls-Royce Motor Cars.

Inspired by the ancient art of calligraphy, the ‘Spirit of Calligraphy’ Ghost translates words into shapes forming a distinct image of texts and images. The Sir Henry Royce’s famous saying, “Take the best that exists and make it better. When it does not exist, design it”, is also molded into Rolls- Royce popular mascot in the Arabic form, by Khalid Al Saaei, a renounced calligrapher.

With a fabulous Cherry Red paint and luxurious sense of perfect dark sophistication, Dawn Black Badge is a glamorous breath-taking luxury. Just like the new Rolls-Royce Phantom, it is intended for the innovators, goal diggers, and challenge accepters.