The French hypercar maker, Bugatti has recently opened its largest ever showroom on Sheikh Zayd Road Dubai. With 2,500 sq-feet of covered space, Bugatti’s largest showroom definitely not as big as Lamborghini’s gigantic 19,375 sq-ft. showroom on the same road, but it elegantly serves the purpose of displaying Bugatti’s latest offering, Chiron.

Opened in partnership with their long-term partner, Al Habtoor Motors, Bugatti’s largest showroom boasts a 13 feet Bugatti’s iconic horseshoe grille at the main entrance, an exquisite interior from Bugatti Home Collection and an art compilation truly reminiscent of Bugatti brand.

Dr. Stefan Brungs, a key member of Board of Management at Bugatti, expressed that Dubai deserves a showroom of this magnitude, as it is home to Bugatti’s most loyal and closest emissaries. He further added that the new showroom not only represents Chiron, but also signifies our dignified customers who value and share Bugatti’s passion for performance, luxury and individuality.

Sultan Al Habtoor, President of Al Habtoor Motors, said that we take pride in bringing the world’s best to the heart of city in a grandeur fashion. Al Habtoor Motors has already secured 30 orders of the latest Bugatti Chiron, which accounts to 26% of total Chiron sales so far. Considering these impressive sale figures, it’s no secret that Bugatti has opened its largest showroom in Dubai’s heart, where bigger is always considered better.