The launch of the Levante has led to a major boom in Maserati sales the world over. The Italian luxury car maker has reported a 42.5% year-on-year increase in the UAE market and a whopping 75% increase for Saudi Arabia.
The Maserati sales boom is a welcome news for their newly appointed Chief, who is the brain behind the launch of the Levante – the company’s first ever SUV. Overall, Maserati has had a 38% rise in sales in the Middle Eastern, Indian and African markets compared to August 2015.
Reid Bigland was appointed CEO of Alfa Romeo and Maserati at the end of May this year and was faced with several performance and financial issues. Alfa Romeo is still struggling, while Maserati seems to have recovered thanks to the launch of the Levante.
Sales have also gone up in Italy, which is Maserati’s biggest European market. Italians registered 97 Maseratis last month bringing the year to date total to 1050 – a 9% jump on last year.
Other European markets have also responded well with 4,180 Maserati vehicles registered since January this year, which corresponds to a 6% increase compared to last year. The Maserati Qattroporte and Ghibli were responsible for a dramatic 52% sales jump in the UK for August 2016.