Ferrari has revealed a ‘tailor made’ California T cabrio during the Goodwood Festival of Speed this weekend. The Polo themed sporty car features a double-asymmetric stripe, Blu Sterling interior with Bianco elements and multicoloured 20″ wheels that enhance its prominence as a horse-racing stereotype.
However, the distinguishing character is its high-tech and lightweight Mycro Prestige fabric material, which makes it very unique and gives it an undwindling grip, as well as renders it fireproof and water resistant, while air can still easily diffuse through its 0.7mm thick sheet. An all-out ideal material for a quality brand.
The production models of the California T will be ‘tailored’ under Maranello’s exclusive personalisation programme for interested customers, so they can specify ground details of their dream car, including trim decoration, accessories, materials, treatments and colours and witness its creation along the way.
Ferrari’s Maranello celebrations have aged a good few years over a half century since the company has been releasing Tailor-Made cars. This strategy has always returned positive growth to the automaker, and the newest customised cars will boost the sales of California T.