Al Tayer Motors, the UAE’s official importer-dealer for Jaguar and Land Rover, has been ranked the world’s largest by volume for both the iconic global automotive brands among 2674 dealers in 170 countries. Premier Motors, the official dealer in Abu Dhabi, has placed second.
The impressive achievement for the dealership comes on the back of strong sales growth performance. Al Tayer Motors recorded a 29 per cent increase in sales for Land Rover and two per cent for Jaguar. Best-selling nameplates included the Range Rover with sales up 61 per cent and Jaguar F-TYPE with sales up 82 per cent in 2014-15 over the previous year.
“The fantastic line-up of new products from Jaguar and Land Rover combined with our state-of-the-art facilities and dedicated teams have greatly contributed to our success. This is a great accomplishment for us and comes with a responsibility to continually enhance the services we provide to our loyal and valued customers, who have enabled us to scale these heights,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.
The award was presented by Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover to Mr. Saeed Humaid Al Tayer, Managing Director of Al Tayer Motors at a ceremony held at The Meydan Hotel in Dubai.
Speaking at the event, Dr. Speth complimented Al Tayer Motors on the win and said, “The sales successes, investments in world-class infrastructure and excellence in customer service have led to this phenomenal accomplishment. We congratulate the team at the dealership and look forward to many such achievements in the future.”
The dealership also received the ‘MENAP Importer of the Year’ accolade for an unparalleled fourth consecutive year, as well as the Customer Service Excellence awards for both brands for the second time in a row. The best overall Importer of the Year trophy is awarded to the partner that delivers outstanding performance across all areas of the business in the MENAP region.
Continuing with the success, the dealership’s Sheikh Zayed Road showroom has also been ranked the world’s number one for Jaguar as well as Land Rover sales ahead of other leading facilities in Kuwait, Qatar, China, Russia, USA & the UK.
Al Tayer Motors and Premier Motors launched the all-new Land Rover Discovery Sport in December 2014 and the first deliveries of the vehicle have already commenced. The dealership will shortly launch the Jaguar XE – the marque’s next all-new vehicle after the F-TYPE.
Al Tayer Motors’ Jaguar and Land Rover showrooms are located in Dubai, Sharjah, Ras Al Khaimah and Fujairah. Land Rover and Jaguar vehicles are available through Premier Motors’ showrooms in Abu Dhabi and Al Ain.
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Caption: (from left to right) Bruce Robertson, Dr. Tariq Humaid Al Tayer, HE Ahmed Humaid Al Tayer, Dr. Ralf Speth, HE Matar Humaid Al Tayer, Mr. Saeed Al Tayer, Ashok Khanna, Talal Merheb, and Dmitry Kolchanov at the event.
About Al Tayer Motors
Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Land Rover, Jaguar, Ford, Lincoln, Ferrari, Maserati, Spyker, Ford Trucks and DAF Trucks across the UAE.
With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 2,600 professionals is committed to taking customer satisfaction to higher levels.
In Abu Dhabi, Land Rover, Jaguar, Ford, Lincoln, Ferrari, Maserati, Spyker, Ford Trucks and DAF Trucks are represented by Al Tayer Motors through Premier Motors.