Honda has launched a new ad campaign, “The Other Side,” featuring the Civic Type R concept.

The company’s YouTube page features an interactive video showing both sides of the Civic family. Running through the segment initially shows a father using his basic hatchback to pick up the kids from school, however pressing and holding the ‘R’ button reveals a matching sequence as the Type R runs from bad guys after serving as a getaway vehicle for a smash-and-grab robbery.

The latest Type R was recently introduced at the Paris Motor Show, previewing the production model. The hatchback is powered by a 2.0-liter turbocharged i-VTEC engine, bringing the power output up to 280 horsepower.

The video shows the +R button that switches to a performance-driving mode, stiffening the suspension and tweaking the steering and throttle settings.

Honda is expected to ship the Type R sometime next year, however the company has no plans to offer the model in the US market.

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