In a period when other vehicle manufacturers are barely covering their expenses, BMW Middle East experienced an unprecedented 25% increase in sales in the first half of the year. According to figures posted by the German vehicle producing behemoth, around 15,797 BMW and Mini vehicles were purchased in the region. UAE topped the figures with half of the purchases made, while Saudi Arabia and Kuwait follow with second and third positions respectively.
These sales figures are clear indicative that BMW is in for another financially beneficial year. The individual sales growth in different markets is as follows:
UAE 40%
Oman 57%
Jordan 39%
Bahrain 33%
Qatar 13%
Johannes Seibert, Managing Director, BMW Group Middle East said, “These robust sales results are testament to the desire our customers have for our brands. The regions premium automotive market is growing approximately 15% so we are delighted to be above this figure, and look forward to continuing our growth momentum throughout the rest of this year.”
The impressive growth momentum mentioned by Johannes Seibert is visible by the individual sales figures of various BMW brands such as:
– The 5 series got a boost of 33% in the first half and sold 3,630 vehicles.
– The 7 series which accounted for 13% of the total sales for the company saw almost 2000 cars sold.
– The X model series accounting for an impressive 40% of BMW’s sales figure managed to sell 2,500 X5 units and 2,235 X6 units marking 11% and 63% increase in the individual sales of these brands.
The BMW Mini continues to impress and astound with 45% of the brand’s total sale in the Middle East. The Mini Hatch and Mini Countryman continue to be favored by the Middle Eastern community and can be termed as best sellers. Seibert concluded by saying, “It has been a great first six months of the year and our aim for the coming months is to build on this positive performance – we expect the launch of BMW i8 plug-in hybrid sports car, all-new X4 and X6 and all-new five-door MINI Hatch to help us achieve this. Together with our importer partners we look forward to continuing our growth and ending 2014 outperforming our last year sales.”