Prominent tyre brand, Dunlop, recently held a series of events in Dubai to launch its brand new set of tyres, the Dunlop SP Sport LM704. Held at the Ritz Carlton DIFC on April 3rd, the event was divided into two sessions; the early one comprised of two media roundtables wherein the region’s media conducted in-depth interviews with Dunlop personnel, while the second was a formal dinner attended by remarkable automotive dealers from the Middle East where the official launch took place.
Speaking out on the occasion, Mr. Takeshi Adachi, Managing Director, Sumitomo Rubber Middle East FZE said, “It gives us great pleasure in launching our newest tyres in the Middle East. This is a very important market for us especially since the last few years have seen the number of standard and touring sedans increase, thereby augmenting the demand in the passenger cars category.”
Boasting of a rich history of nearly 125 years, Dunlop constantly delivers the best in tyres to its discerning clientele. With the launch of the SP Sport LM704, Dunlop targets owners of passenger cars as the new tyres couple a good balance of comfort and handling performance, making it the fitting set for consumers hunting for affordable and high performance tyres.
A lot of research and simulation tests went into the development of the SP Sport LM704 and Dunlop’s Technical Department in Japan emerged successful in achieving the desired results for the SP Sport LM704’s performance. A significant improvement in the noise level, irregular wear and life of the tyre have been noticed with the noise level reduced by 13%, irregular wear improved by 20% & life increased by 25%. The striking new tyres arrive in 46 sizes ranging from 13 inches to 18 inches and can be fitted on all popular small, mid and large sized sedans. A majority of the SP Sport LM704 lineup will hail from Japan, which is a preferred choice for the region’s consumers.
One of the world’s foremost manufacturers of extraordinary tyres, Dunlop’s history dates back to the first pneumatic tyre and the dawn of motor racing. The notable brand’s heritage and values shine strongly through every new innovation it unveils with the SP Sport LM704 being the latest in a long line of impressive, high performance products.
May 11, 2014May 11, 2014
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