Audi, General Motors, Honda and Hyundai have joined a new Open Automotive Alliance that will bring Google’s Android operating system to in-vehicle infotainment systems in 2104.

Previous rumors suggested that Audi was preparing to announce a new Android partnership at the 2014 CES in Las Vegas, but the alliance is farther reaching that first thought, with four of the world’s 10 largest automakers signing on to the OAA. The coalition will work together to develop a common platform for software development that still allows for individual tailoring among distinct automotive brands.

“The worlds of consumer and automotive technologies have never been more closely aligned, and this alliance will only pave the way for faster innovation,” said Ricky Hudi, Head of Electrics/Electronics Development at Audi AG. “Working toward a common ecosystems benefits driver safety above all.”

Mary Chan, President of General Motors’ Global Connected Consumer unit, added: “Partnering with Google and the OAA on an ecosystem that spans across vehicles and handheld mobile devices furthers our mission to bring vehicles into our owners digital lives and their digital lives into their vehicles. We see huge opportunities for the Android platform paired with OnStar 4G LTE connectivity in future Chevrolet, Buick, GMC and Cadillac vehicles.”

Santa Clara-based Nvida will also take part in the OAA.

“The car is the ultimate mobile computer. With onboard supercomputing chips, futuristic cars of our dreams will no longer be science fiction,” said Jen-Hsun Huang, president and chief executive officer, NVIDIA. “The OAA will enable the car industry to bring these amazing cars to market faster.”

Timing has yet to be announced for the rollout of Android-based infotainment systems, but the OAA promises such systems will be on dealer lots by the end of 2014.

Google’s OAA will go head-to-head with Apple’s iOS in the Car. So far Ferrari, General Motors, Honda, Hyundai, Jaguar, Kia, Mercedes-Benz, Nissan and Volvo have signed on to offer Apple’s system, indicating buyers may be given a choice in their vehicle’s operating system.

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