Seeing the Chinese rising interest in electric vehicles, Geely has launched a new EV brand named Zeekr. It will take on the premium EVs, especially the ones from Tesla. The company says its first product will hit the roads in the fall this year.

The Zeekr EV will ride on Geely’s Sustainable Experience Architecture (SEA) that will employ batteries made by Chinese battery-maker CATL. Volvo’s parent company, previously told that these batteries would be capable of lasting two million kilometers or approximately 1.2 million miles.

Zeekr will reportedly sell its EVs at a fixed price, just like Tesla and make them available for Chinese markets only in the start. Plans for other markets are also on the way.

More and more Chinese are buying EVs these days because of the state subsidies and expanding charging station network in the country. Xu Haidong, the deputy chief engineer of China Association of Automobile Manufacturers, says the EV market will improve by 40% this year compared to the last year.

Seeing the growth of EVs, Nio, and Xpeng are also working hard to take the lead and grab their market share.

Source: CarandDriver