The Italian luxury hypercar manufacturer, Pagani Automobili, has opened its first personalization studio in Dubai to improve its brand awareness and reach to more customers. Situated in the Dubai Design District, the studio offers customers all the facilities that would help them customize their Paganis as per their taste and likings.
The studio will let the customers experience Pagani’s signature materials, colors, trims and fabrics through modern digital visualization tools. This very close to reality experience will be further enhanced by the support of Pagani product experts who will be there to help the customers.
Horacio Pagani, founder, and chief designer at Pagani Automobili, stated: “The Pagani brand has a deep connection with clients in this region, a key territory for our company, and opening this regional brand office symbolizes our commitment to our loyal clients here and new clients to come. The development of a strong factory presence as well as a dealer and aftersales network is always our mission, with the goal of providing our loyal customers with the best customer experience.”
Mansour Al Yasin, head of Sales, Middle East & Africa, stated: “The opening of our brand office in the Middle East is a natural step forward to strengthening the brand’s position but most importantly it represents an important milestone bringing the Modenese Atelier experience closer to its local customer base, as well as a significant long-term investment for the brand in the region. We have witnessed a growing demand for the Pagani Brand & Products, so naturally, we felt encouraged to invest and bring our customers’ experience to the next level.”
To honor the opening of this personalization studio, the company displayed its stylish hypercar, the Pagani Huayra Roadster BC for the first time. The $3.5 million roadster is limited to only 40 units and is a true epitome of stylishness and luxury. Interested buyers may have a chance to even test drive this mean machine, powered by a 6.0L AMG V12 engine generating a mighty 800 horsepower and 774 pound-feet of torque.
You can learn more about the Pagani Huayra Roadster BC here.
Source and Image: KhaleejTimes