Continuing on its previous introduction of a new concept for the Middle Eastern markets, GMC unveiled two stunning concept vehicles, the Sierra AT4 and Yukon, specifically built to cater to the needs of customers in the region.
Talking about the Sierra AT4 concept first, it came with a camper trailer to get home-like facilities on the way. The salient features the concept includes are a MultiPro™ Tailgate Audio System by Kicker, Mounted off-road Sport Bar, Auxiliary Accessory Trailer Camera and a tent that you can place on the bed of the Sierra. Furthermore, it has a fridge, sink and cooker and other things, which make outdoor cooking a fun experience. The Sierra AT4 also sports the map of the Middle East, which shows how strongly the brand is connected to this region.
Talking about these introductions, Kelly MacDonald, Chief Marketing Officer, General Motors Africa and Middle East stated, “Building on our tradition of bringing some of the best concepts to the Dubai International Motor Show we wanted to make another bold statement with the Sierra – a vehicle that already stands out from the crowd. We wanted to go bold, and we did just that, highlighting not only the number of GMC accessories our customers have the ability to put on their Sierra, but the level of unique customizations they can do to the vehicles.”
Regarding the GMC Yukon concept, the vehicle boasts Front and Rear GMC Emblem Set and a Roof-Mounted Hull-A-Port Pro™ Kayak Carrier by Thule®, making it appear more dominant on the road.
Apart from these concepts, GMC also displayed the Acadia AT4 at the show.